2017 JA Business Week Projects
What you'll be doing & who you'll be doing it for
Students attending JA Business Week for the first time will design a new cell phone case and marketing plan aimed at increasing OtterBox’s share of the teenage market. Students will gain access to top-level industry professionals and local entrepreneurs, and see the inner workings of OtterBox’s engineering, testing, and production processes. JA is grateful for the sponsorship of this project from Fort Collins-based OtterProducts and The OtterCares Foundation.
Students attending JA Business week for their second time will join Arrow Electronics, Colorado's largest company, to grow profitability and environmental stewardship at the same time. Students will build a strategy that keeps electronic waste out of landfills by repurposing and selling electronic components. JA Business Week companies will design an awareness campaign to attract new customers and substantially increase sales. They will also identify or create barriers to entry, potential gaps in service offerings, and suggest how Arrow can grow this business. See how profit and environmental responsibility go hand in hand. JA thanks JA Business Week presenting sponsor, Arrow Electronics for making this project possible.
Yourself, through the JA venture academy!
JA Venture Academy students will dive deeply into what it takes to start their own business right now, as a high school student! The program was founded in partnership with JA volunteers and successful entrepreneurs Jon Kim, Founder of University of Rock and Steve Silva, CEO of Generation BBOY who have teamed up with entrepreneur Kelyn Lanier, VP at Praetorian Rx to work closely with the students providing mentorship, training and coaching to help the students learn everything they wish they had known when they were starting out.
Students returning to JA Business Week for the third or fourth time are not automatically assigned to this project. A limited number of spots are also available to students with special interested in participating in JA Venture Academy, but are not returning for the third or fourth year. These interested students are required to apply for special consideration and spots will be awarded on a first-come-first-served basis. You can click here for the JA Venture Academy application. If you have questions, please contact Leah Caputo at LCaputo@JAColorado.org.