The brains behind the operation

The "JA" in JA Business Week stands for Junior Achievement. Our mission is to prepare young people to thrive in the 21st century workplace and global economy by inspiring a passion in free enterprise and entrepreneurship, and instilling an understanding of personal financial literacy.

But JA is more than a mission - it's a movement.  A movement to ensure that our young people are better off than the generations who came before them; to inspire and prepare every student, no matter that their background, to reach their potential.

And we just happen to be part of the world’s largest nonprofit organization doing this important work. 

Junior Achievement-Rocky Mountain, Inc.

  • Builds young people’s capacity to spur economic development and contribute to America’s global competitiveness.

  • Inspires students to stay in school by demonstrating relevant benefits to education and work readiness.

  • Partners with local businesses to provide rewarding employee volunteer programs.

  • Trains 6,000 volunteers to teach students through relevant, responsive, innovative programs in more than 500 participating schools.

  • Reached 126,400 students throughout Metro Denver, Northern Colorado and Southern Wyoming during the 2016/17 school year.

  • Implements fun, educational competitions like JA Stock Market Challenge and JA Business Week.

  • Celebrated 67 years of service to Colorado in 2017.

Junior Achievement’s Core Values

  • Belief in the boundless potential of young people; the JA experience will be extended to all young people and schools regardless of their ability to pay

  • Commitment to the principles of capitalism

  • Passion for what we do and promotion of a culture of integrity, ethics and trust

  • Respect for the talents, creativity, perspectives and backgrounds of all individuals

  • Fostering a collaborative community of businesses, schools, volunteers and other service organizations

  • We emulate entrepreneurial values in our business and encourage innovation, competition and risk

Junior Achievement’s Educational Pillars

Entrepreneurship – JA students have the ability to identify business opportunities, and apply effort and resources necessary to create new business endeavors.

Financial Literacy – JA students have a greater knowledge of economic concepts and terms for local and global enterprises, and personal money management.

Work Readiness – JA students possess the knowledge of and ability to organize personal characteristics and goals to match needs presented in the workplace.