The brains behind the operation

The "JA" in JA Business Week stands for Junior Achievement. Our mission is to prepare young people to thrive in the 21st century workplace and global economy by inspiring a passion in free enterprise and entrepreneurship, and instilling an understanding of personal financial literacy.

But JA is more than a mission - it's a movement.  A movement to ensure that our young people are better off than the generations who came before them; to inspire and prepare every student, no matter that their background, to reach their potential.

And we just happen to be part of the world’s largest nonprofit organization doing this important work.